That is why many feel that it has to do with a common name that was used for the beverage at the time, Jamoke (a combination of mocha and java). 'A cup of Joe' also refers to the GIs' favourite drink. Cup of Joe – The common story that the term “cup of joe” for coffee originated from Secretary of the Navy Josephus Daniels’ order to prohibit alcohol in the fleet is probably a myth. Indeed, how did coffee get this nickname? Joe is, of course, short for Joseph. As you can tell, the above sentence is a fairly good reason on why I never attempted a career in comedy. It's origins are still a bit mysterious. There is a third theory that it may be called a Cup of Joe because it was the drink of the common man. During World War II the US defence workers were supplied with as much coffee as they … Why is coffee called a cup of Joe? From that time on the strongest (and apparently therefore the drink of choice) on board navy ships was coffee. Confusingly, some other sources consider the Daniels derivation unlikely for the opposite reason: they say "cup of joe" predates the order. I literally thought a person was inside a coffee cup and his name was Joe. Those who believe this theory claim that sailors, angry about the ban, began to call coffee a “cup of joe" in protest. However, there are a few theories. I always thought it sounded kind of cool either way, but the name behind the drink was often elusive in meaning for me. From that time on, the strongest drink aboard navy ships was coffee and over the years, a cup of coffee became known as "a cup of Joe". For starters, alcohol was not widely available on Navy ships prior to the ban, so the ban would've had very little, if any, practical effect. Well, the origin of this phrase is uncertain. Josephus Daniels (1862–1948) was appointed Secretary of the U.S. Navy by President Woodrow Wilson in 1913.Among his numerous reforms of the Navy was the abolition of the officers’ wine mess. Why, though, is this drink referred to as ‘a cup of joe’? The Origin Of a ‘Cup of Joe’ After waking up in the morning, millions of people choose to drink a hot (or cold) cup of coffee. Why is Coffee called Joe? August 17, 2010, radan, Leave a comment. However, historians have cast doubt on this theory. Over time, it is thought that the more complex name of Jamoke may have been shortened into Joe. Why coffee is called “joe” ... Say hello to Josephus Daniels, former secretary of the US Navy and namesake of the proverbial cup of joe. Unlike “java,” which refers to a specific coffee-growing region, the origins of “cup of joe” are unknown.The term first started appearing in print in the 1930s, with the first occurrence of it in a book coming in 1936. 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